How Do You Write A Sales Page That Converts
Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages - but usually do not put them together in the same way the owner of the successful landing page did.
One leading problem is copywriting. And that’s ok. Not everybody is going to be a first-class writer - never mind a copywriter. But as a person selling a product or seeking to construct a list, it is crucial that you know your strong points and weaknesses - and that you either spend the time to overcome them or employ someone else to do it for you.
To create motivating copy we must use a mix of compelling sales points with powerful psychological triggers. Most people miss one or both of these points.
For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing - and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.
Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
Another problem is that some sales pages lack coherency and direction. They fail to conduct the reader to an obvious conclusion. It needs to gradually break down the readers natural resistance and slowly bring them forward to compelling him or her to buy more and more at each sales trigger point.
Additionally there need to be multiple calls to action,-another psychological trigger - so that the reader feels compelled to take out his credit card and purchase.
When writing your copy it is important to keep focused on your goal and that must always be to get your reader to act on your copy.
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