How To Get A Top 10 Listing With Google
In any business the most important thing is traffic. In a bricks and mortar shop it is traffic through the door that brings the sales. Each person that walks through the door is a potential customer. It is no different on the internet. Your site is found because a search engine sent them through their search or you have drawn them through other advertising.
Seeing as how a lot of your business will come through the search engines you need to make sure that you are listed in the top 10 or 20; Basically the first two pages. Here are some of the things you must do:
Get the best keywords
In choosing your keywords you need to make sure that you can get it listed in the top 10. Some words have so much competition that it would be foolhardy to even attempt to use them. Trying to use these words would be a waste of time.
Long tail keywords are better than a single word. A long tail keyword is a phrase made up of from 3 - 5 words. Some words are very popular. Take for instance “Internet Marketing”. If you did a search on this you will find that there are thousands of searches each month. You will also find that it has far too much competition. Your chance of getting your site listed in the top 10 using this keyword would be almost impossible.
Optimize Your Website
The title tag on you page is the most important tag. This is what Google uses for its listings. This tag is very important in Google’s listings.
The keyword phrase that your research has shown is the best to use should appear near the start of the tag and if possible again later in the tag. It MUST be used at least once in your title tag.
Another thing you must do is have a different title tag for each page of your site.
Using an XML Sitemap can be helpful. It does not directly impact on your search rankings but it will help Google more quickly see changes in your site.
Robots.txt is also very useful. This is the first file the Google Bot will look for. It will also help eliminate 404 error pages.
These are just a few of the thing you can and should do to help your page rankings and thus your listing position in the search engines. There are a lot of other thing you can do but they will have to be the subject of another article.
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