Using Links For Search Engine Advantage
Google as well as other major search engines such as yahoo and MSN all look at how many links your site has in order to determine its importance. This is also what determines your ranking.
Not all links are considered equal. It is very important to make sure that the links you have are relevant. The more relevant the page is to your site the better. If the site is relevant the link is worth more than if just a page was relevant.
Here are some ways to get quality links to your site:
Reciprocal Links.
Once upon a time they were considered very good, today they don’t have the value they once did but they are still useful. It is important that the links you get in this way are very relevant to the content in your site. This way reciprocal links will still increase your ranking.
Writing Articles
This is one of the best ways of creating links back to your site. This can have a viral effect as webmasters take up your article and post it on their site or send it out in a newsletter. Articles you submit must have a link back to your site. Most article directories allow you to place a link in your bio section. There are hundreds of these article directories that you can post to. Here are some you must make sure to include: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
A link farm is a site with scrolling pages of endless links. They allow you to place your link there no strings attached. If you come across one run the other way. They are considered part of a spammer’s network. Linking to these sites can actually damage your ranking. Google will downgrade your links and your page rank.
Directories
Links from directories can help significantly. Directories such as DMOZ, Yahoo and other reputable directories can greatly help you in your rankings. If you can get your site into DMOZ you will reap the benefits. The difficulty is getting it included. Search for the best category and submit your site every 4 - 6 months until you are listed.
Yahoo directory is a little easier to get into but not painless. There is a yearly charge of $299 to be listed in the Yahoo directory. Google sees Yahoo directory as an authority and this is very helpful in building your ranking.
One other thing that is very important is links anchor text. What is this? These are the words that are linked to a hyperlink. For example; To download this product clicks here. The click here is the anchor text. It is not wrong to have “click here” it is appropriate in certain areas. If you were to search the keyword “click here” you will find Adobe to be the site listed for that keyword. This is because there are thousands of sites that point to the free Adobe Acrobat Reader.
So now when you use anchor text be sure to use keywords you are optimizing your site for. So even though “click Here” is appropriate at times, try to use your keywords as this will greatly increase the value of the link.
These are just some of the ways we can use to increase our page rank in the search engines.
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