How To Get Inside A Customer’s Head
You should know that your market is made up of people who crave to have certain wants fulfilled.
Keep in mind that people are always interested, first and foremost, in the things they desire and want. Knowing what those desires and wants are puts you in a position to…
Persuade Them Without Much Effort Or Resistance
So, as the dynamic duo Hans and Franz of “Saturday Night Live” used to say… “Hear me now and listen later.” Because you’re about to learn how to connect with each and every person who is ever likely to become your customer.
Your prospects are afraid and don’t believe you. They want to give you the benefit of the doubt. But, for the most part, they are scared skeptics.
They don’t want to believe anything you say about the product for sale. They are also afraid of making a mistake… and… getting burned… again. In a figurative way, they are…
Gripping Their Dollars With All Their Might
Because of this rampant skepticism and fear you need to melt their resistance. This strategy could help…
Always include your physical snail mail address, telephone number and full name on your website. Prove that you are a real person. Not some scam artist behind the Internet curtain.
Next…
Fear not only prevents prospects from taking action… but… it also is the most powerful driving force in getting them to act now. People, by and large, are afraid of losing out on a good deal.
Fear Of Loss Is A Greater Motivator Than The Opportunity For Gain
So make sure your offer is limited in some way. Offer only so many copies of whatever you are selling for instance.
Let’s see, what else?
Consumers, like all people, are looking for someone to let them know how special they are. Keep that in mind.
These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase… (2) builds fear or loss of a good deal… and… (3) plays to the egos of your prospects.
Your sales numbers will skyrocket if you do these things.
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