How Your Domain Name Attracts Customers
One of the fastest ways of getting attention for your business in today’s world is to have a good online presence. And the first step to getting your business online is a good domain name.
Somehow, there hasn’t been enough emphasis placed on choosing a domain name that attracts the right customers, so allow me to expound on this subject with some tips you can put to immediate use for your next website or blog.
1. Choose A Name That Describes Your Website
What your website offers should be clear from the domain name. Don’t make your potential visitors guess at what they’ll find on your website.
For example, if your name happens to be Sue Brown and you own a hair salon called Sue’s Hair Salon, get a domain name like, www.sueshairsalon.com instead of www.suebrown.com. Seems pretty obvious, but you’ll be amazed at how many business owners use their personal names as domain names instead of choosing one that specifically describes their business.
Keep it as short as possible as well. It’s easier for your customers to remember and they’re less likely to make typing errors when they enter it in their web browser.
2. Choose a Domain With Your Keywords in It
Most websites rely on Google, Yahoo and other search engines for some (or most) of their traffic. If your business’s keywords are included in your domain, you’re more likely to rank higher in the results.
Taking the time to do some research to find your best keywords, and a domain that includes them, is important. Make sure it still meets the first criteria though - short and descriptive.
There are plenty of other things you’ll need to do to get good rankings in the search engines, but your domain name sets the foundation for everything else. Also, avoid using dashes in your domain even if it makes it easier to find a keyword-rich name. Hyphens are believed to hurt your rankings in some search engines.
3. Can You Use A Different Extension Than .com?
Well, the answer is yes and no. There’s no reason you can’t use a different extension like .net or .biz if that’s the only way you can get the domain you want. It’s not the best choice however, because everybody thinks in terms of .com. If your site uses something else, it’s going to be an uphill battle to get people to recognize your site. If someone else already owns the .com version, they’re going to get a lot of free traffic thanks to your marketing.
How would you like your potential customers to end up on your competitor’s client list thanks to the time and money you spend on marketing?
If you’re setting up a website for specific types of organizations, a non-profit group for example which should use .org, the best way to go is to stick with .com.
Don’t rush into picking a domain name. Take the time to research your market and find keyword phrases that people actually search for. Websites such as Wordtracker.com and GoodKeywords.com can help you with this. Taking the time to plan correctly in the beginning will pay off well in the long term.
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