Writing a Great E-Book, Part I
So you’ve finished creating ebooks and you want to launch them to the world. Only one problem…it seems a little thin. The content is great, but you wish it had more “bulk”.
Those skinny e-books with poor content leave readers unsatisfied. Unhappy customers often return those “defective” products, demanding refunds and destroying profits. Unhappy customers are never customers who return for a purchase. To succeed, your with PDF e-books must contain loads of great content, which translates to great value for your readers. Here are a few ways of adding content to your e-books.
First, add a table of contents, or TOC. Not only will this help your reader find information quickly and easily, it will also add two or three pages to the length of your e-book. A TOC is easy to add — MS Word and similar programs can create and update one automatically.
At the back of your book, include a list of valuable resources. Since you wrote the book, you are the expert (at least in the eyes of your audience). You’ve researched tons of information, but not all of it will fit in your book. Give your readers the chance to delve into a topic further - include links to web sites and blogs, as well as a list of books in print which you used to write your e-book. This is a valuable service for your readers, one that shouldn’t be left out.
For your readers, I suggest you include a list of:
- Print books on your topic;
- Magazines;
- List on videos form YouTube on your topic
- List of web sites on your topic
- User forums and user groups; Blogs (your own or those of others);
Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.
In my next article I will give you three more strategies to adding bulk to your ebook so you satisfy your customers and reduce your refund rate. publishing ebooks with true value and lots of content is quite easy when you follow these strategies.
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