Information Products - How to Reduce Refunds (Ebooks Part 2)
Lately, we’ve talked about ways to write a better PDF ebook. PDF e-books can be bulked up with a list of resources and a table of contents, which increases customer satisfaction. Now that you’ve added those, let’s look at other ways to make your readers happy, which increases sales and prevents returns and refunds.
Make sure that all your text is 12-point - Times New Roman is a good choice for long blocks of text. Pictures and graphics should be enlarged so they can be easily read. Adding comics and other graphics will make your ebook more visually appealing. All these steps add bulk to your ebook, while increasing its value to your readers.
You also want to use “johnson boxes” every 2-3 pages. Those are the boxes that encapsulate an important point. This adds bulk and helps clue the reader to an important concept you are trying to get across.
Use your e-book to tell the readers about other products you offer. One of the biggest reasons to publish an ebook is to inform your audience about what you have to offer. Add a list of products, complete with clickable links, so your readers can find those products. Three-dimensional cover shots will add visual interest, bulk up your content, and increase sales. It’s easy to do - if you can’t do it, find someone who can.
Readers like cheat sheets and checklists, especially for technical subjects. If you are teaching them HOW to do something, and that task has more than two or three steps, you should create a checklist or cheat sheet, one that is a quick and easy reference. Remember, readers will read the text for the full list of instructions, so your checklist only needs to be a point-form summary of how to complete a task - converting a file into a PDF ebook; top ten interview tips; setting up your new software; home buyer’s checklist of things not to forget when inspecting a potential new home. All these topics and more can make an effective checklist or cheat sheet. And the best part? Readers love them!
When writing an e-book, take that concept to the next level. Look for other items to include in your e-book. Depending on your subject, your customers might like a sample contract or other form, a convenient spread sheet, or something else which helps them to understand how to do things. Why make them re-invent the wheel? If the tools exist, offer them to your customers.
So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It’s all about value!
Related posts:
- Reduce Refunds on Information Products (Ebooks part 2) In my last article, I gave you some easy ideas...
- Piggy Back on Your Competitions Products By Using Your eBooks Have you ever thought about using your eBook to cross-promote...
- Using Your eBooks To Piggy Back on Your Competition’s Products Creating an eBook allows you to use it to cross-promote...
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