Copywriting Projects
There are many ways to acquire copywriting assignments. This article will discuss how to take advantage of personal contacts and websites to locate copywriting projects.
Online Freelance Marketplaces are a great tool in finding work as a copywriter. Three sites stand above the others. The first site is www.guru.com. This is the biggest online marketplace. The second website is www.elance.com. And the third is www.findafreelancer.com. Each website has a search agent that will e-mail you jobs by criteria you give it. Findafreelancers.com is the European version of the other two and is smaller, but it is still very useful. Most websites will charge a monthly or quarterly subscription fee, but the gains will far outweigh the costs. This investment will give you access to many assignments that will otherwise go undiscovered.
Making personal contacts is another effective method to finding copywriting work. This requires you to be creative and sell yourself. Many companies looking for a copywriter do not go to the Internet first. They may prefer local contacts and sources because they like to meet them in person. This can be used to your advantage. Look into joining local civic groups and your Chamber of Commerce. Make business cards and prepare a short spiel about who you are and what you do. This way people will easily remember you when they need work. But do not directly sell yourself, but rather just let them know what you do. You want to allow them to come to you. People are more willing to hire you if they feel they aren’t receiving a sales pitch but working with a person they actually know. People are especially more likely to hire you over a person they don’t know on the Internet.
You also need a website. Many copywriters do not have a website, which can give you an edge. Here, you can publish some of your past assignments so people can look at your work. If you get your site indexed, then people searching on the Internet for a copywriter could stumble across your website. This way those needing a copywriter come to you, hassle free.
When looking for work you must sell yourself and think outside of the box. If you set yourself up and use some of the techniques described above, you will be consistently inundated with work.
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