5 Motivational Speaking Career and Business Tips
You should know that right now you are not in the speaking business! Instead you are in the business of marking your speaking services. Your talent and message can only take you so far but when you learn to become a top-quality marketer, your professional speaking business will take off!
I would see mediocre speakers get public speaking jobs that even I couldn’t obtain early on in my motivational speaking career. Even worse, these speakers would get job after job while I didn’t. I had a friend who was a great speaker, yet he didn’t last too long. One reason was he couldn’t figure out how to get bookings for motivational speaking and was not making enough money to support his family. It made me wonder what these guys were doing that we weren’t. Now I understand that today I make a ton of money in my public speaking career not because I’m a great speaker but because I’m a great marketer. Below are some tips to help you do the same.
1) Instead of filling your ego, fill your bank account - that is the first thing you should remember when you’re starting your public speaking business. Instead of focusing on fame and stardom, have the mindset you need to go after jobs that put money in your pocket. If you do enough speaking engagements and seminars, fame and stardom is inevitable in your professional speaking career, believe me.
2) It’s your job to teach people how to give you money. The conference planners and hosts don’t always know what it is you want or need. I can guarantee you that they aren’t focused on putting money in your pocket, their whole goal is to put on an amazing conference or seminar. You need to teach people how to give you money. You can pre-sell your book. Or you can show the conference planner how they can give the book out for free just by including the price of it in the registration fee. Offer back of the room merchandise and learn to pre-sell merchandise. You should never be afraid to go after the big money.
3) Know that one idea can make all the difference. Wondering how to make money with professional speaking, know that one idea is all you really need to get started. By doing different things you will help generate the ideas you need and then be prepared to take action on them.
4) You should never stop learning. Learn multiple proven, contested formulas that will attract unlimited and continuous wealth so that you can live stress free and live exactly how you want to live each and every day. Instead of just working right, you need to work smart. Learn to use strategies that work instead of trying to work with get-rich-quick schemes that end up disastrously.
5) You need to always be marketing. When no one knows you, they can’t give you a public speaking job. Simplistic as this concept sounds, you’ll often find people claiming to never advertise or dip into self-promotion. Marketing yourself is not vain. If you don’t market then it’s the same as shooting yourself in the foot.
Applying these tips to your public speaking career will ensure your business reaches the public speaking success you always wanted. So start using these tips today.
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