Using Your eBooks To Piggy Back on Your Competition’s Products
Creating an eBook allows you to use it to cross-promote it as a free bonus with another person’s services or products.
Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.
Adding value to current products or services it what every good business person is looking to do. You are giving them the opportunity to do just that in a very, very easy way.
You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.
This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?
One thing you do have to make sure you don’t do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.
One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn’t come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too.
You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though! 
You need to be constantly thinking, “How could you use the eBook to cross promote your products or services, but yet by giving away to your competitors or businesses that market themselves to the same particular target market, so that they could add value to their customers, yet you still get a kickback by providing people information about what you do, therefore generating leads”.
When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.
By exploring your creativity ideas will come to you when you need them the most!
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