MOR Vacations Personal Branding Explained
Personal branding has become a hot buzz phrase for those in M.O.R. vacations, yet so few even understand what a personal brand is. Most think that if they put up a website with video, they are now a personal brand. Well, I’m sorry it’s much more than that.
Where did the myth come from? I was coaching a prominent MOR Vacations affiliate in 2007 and mentioned personal branding and video as the top ways to market and he took it to extreme. He wanted to know how I’d been winning awards and being on the top seller list. I didn’t have time to explain it all, but what I gave him was enough for him to “think” he knows what personal branding is all about.
Building years of equity have allowed Trump, Oprah, Jordan and Regan to become quickly recognized without saying their entire name. You know I’m taking Real Estate, TV, Basketball and communication. These are a few top brands.
Donald Trump began building his brand as a child. His fathers office became the place where he built with wood blocks. It didn’t hurt that his Dad was in the real estate business. He’s now knows as “The Trumpster” and you can now “Trump” the competion. He’s my favorite billionaire to watch.
Donald Trump was not the billionaire first, he started out looking to move into Manhattan. He did it slow, but he had big goals. His first project in Manhattan allowed him to turn a burned out hotel into a shiny new gem. Ahh…the reputation that allowed him to goto his next project.
I’ve been personal branding since 2002. People often tell me I’m “everywhere”. This is a part of my personalbrand. What’s is personal branding? It’s about building a track record. It’s about being the first name that comes to mind when you think of a topic. It’s about developing your reputation.
The more you learn about personal branding, the more you’ll see how MOR Vacations affiliates are confused about personal branding. You’ve GOT to be Unique. Yet, each website and message for MOR Vacations is basically the same.
To be successful with personal branding it must be unique, consistent, understandable, focused and you must be able to provide a solution that the market requires. I specialize in marketing for home business owners. In my MOR Vacations business, 80% of my coaching time is spent training my team members to be the best MOR Vacations marketers.
Don’t become another statistic and be just another person selling MOR Vacations Network Memberships. Don’t buy the Personal Branding, YouTube, and Google Adwords Marketing BS. Do your research and find a marketing plan that allows you to be successful.
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