How Much Lead Time You Should Give Yourself Developing Products
We’ve all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I’ve come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I’ve had about product creation.
First question:
When launching a product that includes teleseminars and monthly send outs, how much of the product should I have completed and how much lead time should I allow?
Product creation will always take longer then you expect, so make sure you try and give yourself as much lead time as possible.
Let’s take for example a 12 month course. For that type of product I would give yourself a three to four month buffer and continue to stay that far ahead throughout the course as it goes along. By doing this you will keep yourself in a real safe zone.
That is the reality of product development, you never really know how long it will take you because of the unforeseen difficulties. It would be great to get products created really quickly, but usually there are hiccups along the way with delivery or packaging.
So the reality is expect it to take longer than you think and give yourself a buffer zone and try to get the product created as quick as possible. That is going to be your number one focus as far as just getting it complete and staying ahead.
Here is second question:
If I’m an expert on a topic, what would be a really quick way to create a product?
There are a variety of ways to do this, even when you may not be an expert on the topic. A teleseminar series is a very easy and fast method of creating a product. From personal experience, I have just started selling courses for the first time as a a teleseminar series. From those calls I can then turn them into a series of products. Those calls that not been created before, but as soon as they were conducted, those calls were transcribed and a course was built from there.
This is very easy to do and you can do the same thing. Map out what kind of content you want to teach and put it into a modular format. I use this format a lot because it makes it very easy to create content. Pick major topics for individual modules, then within that you can cover all the strategies and methods within that topic. This allows you to crank out content very easily and quickly because you don’t have to have the material prepared ahead of time, just use the teleseminar calls to create the content.
Find out more answers to your product creation questions by checking out www.InstantBusinessAnswers.com
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