Interviewing An Expert And Selling Products Through A Teleseminar
Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I’m going to answer two of the questions I had about teleseminars, hoping to help you with your business success.
Lets start with the first question:
Instead of selling my ‘normal’ products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?
When you are creating a product you should be continually thinking about how you can leverage that product against the next one. Back-end products is something you will want to think about in certain situations. Take for example, if you are offering a coaching program, assessment program or something of that nature, once people get through the program they will obviously have questions, need advice, etc. This gives you a great opportunity to offer them a back-end product which will help keep your momentum rolling from one product to the next. This is something you should really think about, no matter what your product is.
Whatever you are looking to sell on your teleseminar, eBook, training, course, product, it all really depends on how you position it throughout the call. You can really sell just about anything you want as long as the positioning is right and you have established value on the product during the call.
Thinking about what other back-end products you could create though would be my big piece of advice for you to think about. If your product initially gets them to really dive deep into a certain method or strategy, they will have questions on how to optimize that strategy later, which I think leads itself nicely into any type of back-end offer.
Second question:
When hosting a teleseminar that is an interview between myself and an expert, should I use the host’s or expert’s voice and photo while promoting the call?
Here are a couple of suggestions. Firstly, if you could create a picture that had both yourself and the expert in it, that would work best if you only had room to put one picture. Using both photos in the Ask Campaign, registration page and web cast page would be the best situation, but if you can only use one picture try combining them into one photo.
If you were limited to one picture, the second suggestion would be to use the host’s and the reason being is you are the one who is going to bridge the gap and introduce the guest and so forth. You could build some anticipation for your guest and so forth with your audio, unless your guest is someone who is very famous.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
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