Traffic: Making Or Breaking Your Site
One thing that constantly bugs me about many of the products that get released is that they don’t tell you how to bring traffic to your site. You get a large e-book that tells you how to build an amazing site but not one chapter on traffic generation
When I was starting out I spent lots of money on site building tools and keyword tools and nothing on learning how to generate traffic. I now know how stupid that was. The tools might have been the best in the world but without traffic the end results were worthless.
If you go to Google or yahoo and look at the bottom of the search listings you will find some really great looking sites. But languishing down there they don’t earn any money or get visitors so there was no point in building them. If you go to any of the forums where you can buy sites you’ll see the most popular questions are how much money does it earn? and what is the traffic? You can make any site with good quality traffic earn money. So always look for site with traffic rather than income.
Take time to develop your own traffic delivery system and you’ll have one less thing to worry about. Take time to find out what works and what doesn’t. I created a video for my members yesterday about how to get a site indexed and start generating traffic and I found something that got a new site into Google in less than 18 hours.
Using that method was completely new to me and although it impressed me it might have been a lucky one-off. I used it on another new domain this morning and found that it only took 3 hours before my site was referenced in Google. 3 Hours! Now that is very impressive.
I’ve read lots of books on traffic generation and not one of them has mentioned this service. This is not surprising as the reason for this is that the Internet is changing on an almost daily basis what worked great last month doesn’t work as well this month. Take Squidoo for example, it used to be the best way to get a site indexed but not anymore.
The easiest way to find the services that work is by seeing what ranks well in Google. Personally I will focus on Internet Marketing terms as marketers tend to be ahead of the pack on most things related to site promotion. I’ll then locate what services they are using to get links back to their sites and then test them on my new sites. If they work the get added to my spreadsheet and then used until something more effective comes along.
By choosing keywords wisely and using all the sites you have identified you can quickly start to dominate a niche. For a recent product launch I had 5 of the top 10 positions in Google for the product name that was launched. Needless to say I generated quite a few sales from Google traffic without having to resort to PPC.
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