Inexpensively Develop Long Lasting Relationships With Customers
If you want to have a successful business, customers are the key ingredient. Building relationships with them is how you are going to get them coming back to your over and over again. When thinking about your relationships with your costumers you have to focus on giving. I am going to give you some creative ideas which will help foster that relationship and I recommend you write them down. Remember all of these ideas will have the focus of giving.
My goal in everything I develop, whether it be articles, blogs, teleseminars, newsletters or any product or service, I try to give you as much value that I can jam in as possible. Building a relationship with you is what is my number one focus, and it has to be yours too.
So, how do you do that if you’re on a tight budget?
Number one, why don’t you create an on-line newsletter?
I used to publish a newsletter once a month, called Insider Ideas, which people could (and still can) sign up completely free. Within each of those newsletters I try to provide as much information as I can, so they usually end up being 15 to 20 pages long. Of course, this takes a long time to put together, but I want to ensure that my customers are always feeling like they are getting more information then they expected. Customers of my newsletter continually send me testimonials explaining how grateful they are for the amount of value I put into each newsletter.
Another great idea, which I now converted my newsletter into is a to develop a blog. These basically work as an online journal. I use it as a platform for my newsletter, but blogs are be used in a variety of different ways. What is so great about blogs is that the entries don’t have to be as long as my newsletter articles would have been and they allow the opportunity to keep in touch with your costumer base more frequently.
Another great thing about blogs is that they can be done for free by using sites like Wordpress and Blogger. Beginners to experts can use these sites, customize your blogs to fit your needs and image, for a very cheap price - free!
You can go to my blog at www.myideaguy.com to see an example of one and sign up for free there.
It is a great example of developing an on-line blog or an on-line newsletter, and providing lots and lots of value.
Another way you can develop relationships with your customers is by providing teleseminars. But you’ve got to focus on one thing: providing high-value content that people can take away and get something from.
Nobody wants to be on call that is boring and where they can easily loose interest. You have to be able to keep your callers engaged and make the call fun to listen to. Sometimes on my calls I do things like hold a contest to keep the listeners engaged.
On a few of my teleseminars I’ve had all sorts of contests to keep people active and interested. From everything like testimonial contests, creative idea contests to contests to name products and services I’ve created. Whenever your doing teleseminars you have to make sure you keep it fun and interesting while providing content-rich material. Keep the focus: Give as much as you can.
So there you have it. These are a few great (not to mention cost effective) ways to develop a better relationship with your customers and potential customers.
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