Website Conversion - 3 Things You Can Do
Apply the three points below to any sales website to easily and quickly increase the website conversion rate.
1. Keep the load time for your website below 10 seconds.
Use the online tools provided at http://www.iwebtool.com/speed_test or a straightforward dial-up service to check your website’s load time. You should be able to clock how long it takes for your website to load on a high-speed internet connection (i.e. broadband) in the United States.
The main culprits behind slow load times are graphics, so focus on these first if it takes too long to load your website. Shorten the load time of your website significantly by opting for graphic files which are still high quality but are also smaller in size. Keep in mind that incorrect use of tables can be a contributor to slow load times as well.
If you have navigated to a slowly loading website, you may have noticed the the entire site doesn’t appear for 20 seconds; then…POW! The entire site appears all at once. This results from creating ONE table to hold the entire sales letter.
Instead of using tables for layout, use cascading style sheets (CSS). Use at least two or three smaller, quick-loading layout areas, so that a visitor to your website will have something to view while the remainder of your page loads.
2. Your website should make a good appearance on all monitor sizes and resolutions.
It is important to remember that there are some online shoppers who may not have one of the newer, larger and high-resolution (e.g. 19 or more inches; 1280×1024 res) computer monitors. Your site should be viewable to all internet users, including those using older, smaller, lower-resolution monitors (e.g. 15 inches; 800×600 resolution).
Internet shoppers using smaller and low-resolution computer screens will be unable to view across your entire web page if you use fixed pixels in your website design. Understandably, having to scroll horizontally just to see the whole page while browsing might irritate the shopper, and that really is not conducive to your making a sale!
3. Make your site easy on the eyes.
Are you using easily-readable, standard, and readily-available fonts and font sizes? The eyes get much more tired reading from a computer screen than from a printed page.
Those that do direct marketing by mail know to use an easy-to-read font. They frequently use 12-point Courier font because it is so easy to read. Additionally, fonts must be standard or readily-available. If the font is not on the visitor’s hard drive, the displayed font may be replaced with a default font, which will not look as you expect.
Keep in mind when designing your website that if you have a signature made using script font, it may not appear correctly to a shopper whose computer does not have that particular font. You can ensure a more consistent appearance of your signature on your website if you scan it and use the resulting image file instead of script font.
Long passages of text should be broken up into smaller paragraphs and shorter sentences. Use plenty of white space because a lot of text without vertical space is unpleasant to the reader. Place the fine print in the required parts of your website that you hope no one visits.
Simply use these three techniques on your website, and the time visitors spend on your site will increase, as will your sales.
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