Piggy Back on Your Competitions Products By Using Your eBooks
Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor’s products? This is one great reason why you should be creating eBooks.
Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.
You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.
You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.
Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?
One thing you do have to make sure you don’t do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.
One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn’t come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too.
Giving quality information should be your first and primary focus. By doing that it is a sales tactic on its own. When you give people good content they will learn to like and trust you. By doing that, it doesn’t hurt to also include information and a few links about your products though!
You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”
So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.
By exploring your creativity ideas will come to you when you need them the most!
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