Using Your eBook as Advertising Space
Do you just create eBooks as a form of revenue? Why not use it for more than that? By throwing a little creativity into the mix you can use your eBooks in a variety of ways that will allow you to generate income on multiple levels.
One strategy of how you can do this is selling advertising space within the eBooks that you are developing.
Here is an example. An eBook on how to plan a wedding on a budget. When talking about weddings we are talking about a multi-billion dollar industry. Do you not think some companies would want to be able to advertise their products or services to customers who just bought a product that their business is build around?
It sounds like a dumb question, but I want all of you to ask, ‘What other businesses would be interested in getting in front of the audience I will be attracting?’ It’s one of those creative questions that I urge all of you to constantly develop and ask yourself.
One more time. Thinking about my target audience, what businesses would be interested in having a way to get in front of them?
Thinking about it this will really get your creative juices flowing. All different businesses will come to mind, maybe even some of your competitors. You will also think of businesses that have complimentary products or services geared towards the particular audience that you are marketing to. These are the people that will be interested in purchasing advertising space in your eBook.
Your ads could be scattered throughout, they could be right at the beginning, they could be at the end. Whatever. But it provides you a way to generate revenue by selling advertising within the actual eBook.
Adding value to your current costumers is also another thing you can do with your eBooks. For me I try to constantly work on developing and maintaining good relationships with the people on my email list. I don’t have a big email list, but I have a great one.
To maintain that relationship and provide my current costumers valuable information one thing I could do is create an eBook for them. It could summarize or give step by step directions on a subject that my email list has questions about.
Finding win-win strategies to add value to you and vise-versa is something I can always looking for so that my relationship with you and my list only gets stronger.
If you are not really sure on what to write eBooks on, just look to your target market for help. If they are asking questions, needing solutions to a situation or you can give step by step directions on how to do something, that is of great value there and will make a great eBook. This is a great way to add value to your current costumers or future customers. Combining that with selling advertising it is a great win-win for you and something you should constantly be thinking about.
Hidden opportunities to make profit can be find if you just go into business with that mindset of providing your customers value and combine it with a little creativity.
Ideas will come to you when you explore the possibilities of creativity!
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment