Using Subdomains, Pros and Cons
Some businesses are concerned that if they use subdomains they won’t get the attention they deserve through the search engines, or that the site overall will not present the right look. Let’s check the facts on subdomains.
Subdomains can be substitute or second tiers of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that subdomains don’t start with the “www”.
Subdomains have a good efficiency rating. Search engine spiders don’t have a specific ranking system to tell the difference between a regular and a subdomain. If your site has the correct SEO keywords and is optimized, it doesn’t matter if you have a subdomain or regular domain name.
Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking.
Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.
If the main domain name is banned do not worry about your subdomain being banned. The subdomain is affected if the main domain happened to be banned. You will notice it a lot in sites which have adult content and are violating certain agreements signed with a provider that does not want a domain used to host adult material.
Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so. If not, get yourself a main domain name and use that as a certified landing page.
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