Author Archive
Copywriting Web Content
This article will briefly examine web content copywriting. Copywriting as a whole is a growing field, but web copywriting is a sub-field that is growing faster than other forms of copywriting.
Freelance Copywriting
Copywriting covers a wide range of media like television, radio, magazines, brochures, direct mail, and others. In fact, every word in a brochure, advertisement, website and leaflet was most likely written by a copywriter. Before, copywriters were restricted to in-house or marketing/PR firms, but now there are many independent freelance copywriters that offer their own services.
Sales Letter Tips and Tricks
This article will go over a few tips and tricks on how to maximize your sales letters. This information comes directly from Dan Kennedy’s book The Ultimate Sales Letter. Dan Kennedy is one of the foremost experts in the copywriting field and his books are very helpful.
